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The business tips your clients can't give you.
Real advice on pricing, client acquisition, live session delivery, and getting paid — for independent PTs building a live online coaching business.
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Practical, no-fluff advice for live online coaches.
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I Broke My Back at 19. Then I Became a Personal Trainer for 27 Years. Here's What I Wish I'd Done Sooner.
Personal trainer for 27 years — from a wheelchair. Matt Anderson's story, and what he'd tell anyone who thinks their situation is too complicated to train.
Research
AI fitness coaching is unsafe 36% of the time. We measured it.
Across 120 fitness programmes generated by four OpenAI models for 15 realistic client scenarios, raw AI served 43 plans (36%) containing prescriptions that violated published clinical guidance — 207 violations in total. A governance layer running the same models cut both numbers by 86%.
Rehabilitation
Your GP just cleared you for exercise. That doesn't mean you're ready.
Returning to exercise after birth? Here is how to do it right.
Training Tips
You've Been Paying For A Gym You Don't Need
The gym is optional. Here's what actually drives fat loss.
Training Tips
How Long Does It Take to See Results From a Personal Trainer?
Realistic timelines for strength, muscle, fat loss — and what slows you down.
Training Tips
Strength Training for Women Over 40: Reclaim Your Body and Your Future
In five years, you can be stronger, more independent, and more capable than you are today. Learn how.
Weekly coaching business insights — in your inbox.
Practical advice on pricing, filling your calendar, and keeping clients coming back. No generic wellness fluff. No platform upsells. Just what's actually working.
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Training & Coaching
How to Structure an Online Personal Training Program That Gets Results
What does a well-built online training program actually look like? This guide covers how to design your sessions, check-ins, and delivery format for remote clients.
Business Growth
Do You Need a Big Following to Start an Online Personal Training Business?
Most successful online personal trainers didn't start with a big audience. This guide shows you how to get your first online clients without a social following or an ad budget.
Training & Coaching
Habit Coaching for Personal Trainers: How to Build Behaviour Change Into Sessions
Clients who build lasting habits stay longer and get better results. This guide explains how to introduce behaviour change coaching into your personal training practice.
Training & Coaching
How to Keep Personal Training Clients Committed Over the Holidays
Holiday drop-off is predictable — which means it's preventable. This guide gives you the talking points and check-in strategies to keep clients on track when routines break down.
Training & Coaching
Personal Trainer Consultation Form: What to Ask Before Session One
A good intake form sets the tone for the whole client relationship. This guide covers what to include in your personal trainer consultation form — and what to leave out.
Business Growth
How to Build a Referral System for Your Personal Training Business
Referrals are the most reliable way to get personal training clients — but most trainers leave them to chance. This guide shows you how to build a simple system that works consistently.